Our Story

In October 2003, BlueRock founder Peter Lalor signed the lease on his first hospitality venue…a cozy little piano bar called Murmur, which you’ll still find heaving with singalongs in a Melbourne laneway on cold winter nights. It was the days before BlueRock, when Pete knew that there was a better way to help business owners than what the accounting firms were offering. But to do that, he decided to first get his hands dirty. Over the next few years, Pete continued his work as a specialist tax accountant while learning about launching and growing successful businesses like Murmur , The Mint and Phoenix Hotel.

At BlueRock, we're advisors, not just accountants. And that means helping entrepreneurs with everything they need to grow an amazing business and achieve their personal goals. So, we introduced additional services to create a one-stop-shop that makes life easy for business owners and removes the headaches...to focus on the fun. We launched BlueRock Law , which was a milestone moment in our multidisciplinary service model. Over the following years, we introduced wealth services, a digital agency, finance brokers, insurance specialists...the list goes on. Before long we were a growing team of 10 service lines and over 200 people, all working together.

While we place a strong commercial lens on everything we do, at our heart we define our success through the positive impact we have across our people, clients, partners, community, and the environment. In 2017, BlueRock applied to be a certified B Corporation , which requires us to go through a rigid certification process every three years. This is an important aspect of our culture that we're committed to, as a business, and it provides us with a best-practice framework to have the biggest community impact. In 2021, we also launched our own philanthropic foundation, the Be BlueRock Foundation , to give individuals and organisations a simple, cost-effective and tax-effective way to get involved in philanthropy and distribute funds to charities of their choice over time. We want people to know that working with BlueRock means joining a community.