Here’s how we helped this specialty Australian spirits eTailer increase revenue by 740% with a paid media solution. If your eCommerce business needs a boost, keep reading!
The Challenge: Scale Revenue in a Post-COVID Era
Lockdowns followed by recessions resulted in eCommerce businesses battling through some of the most challenging times they have ever faced.
With sale decreasing this Australian spirits eTailer was looking for an acquisition solution that would boost their reach and gain interest from new audiences to drive revenue to the business.
The Solution: Implement a Highly Targeted Paid Media Strategy
We knew that the key was to increase awareness, interest and desire in their products. We did this by implementing a highly-targeted paid media campaign that was focused on traffic and conversion.
By leveraging the brand strategy, our hypothesis about the broad market, and insights from historical data, we identified sets of key demographics and interests to form segments of prospects who were most likely to purchase this Australian spirits eTailer's products.
The three key segments we tested were:
- High-intent, in-market interests
- Affinity audiences based on similar interests
- Broad targeting
The creative options explored were a combination of Carousel Ads, Image Ads and Video Ads, using lifestyle images, product images, and sales promotions.
The Result: An Increase of 740% in Revenue in Just Weeks
Sometimes results to paid media optimisation strategies can be almost instant – leaving many opportunities to further scale revenue quickly and easily.
In just 5 weeks, we were able to achieve some incredible results. Our paid media campaign generated a return on ad spend of 10.41 at the top of the funnel, and with $8,045 in ad spend, we managed to generate $69,570 in revenue – an increase of 740%.
But perhaps even more importantly than the numbers, our campaign helped our client build awareness and interest in their brand. Many brands are fixated only on immediate revenue – however building interest to the brand which has long term effects can be even more pivotal.
The Bottom Line: Get Started with our Marketing Experts
If you're looking for an effective way to increase revenue for your eCommerce business, paid media is worth considering. Thanks to our paid media solution, we were able to help our client achieve some amazing results in just 5 weeks – increasing their revenue by 740%.
Want to see what paid media can do for your company? Book a consultation with BlueRock’s Brand and Marketing experts today.
